The Parisian Edit – August
The Parisian Uniform That Never Looks the Same Twice
There is something highly desirable about the way Parisian women dress. It’s not about owning hundreds of pieces or chasing every new trend — it’s about mastering a small, well-loved wardrobe and styling it in endlessly fresh ways. This August, our new arrivals from Paris celebrate exactly that spirit: timeless staples reimagined daily, so the "uniform" never feels like one. And better, just like a great foundation you can build on it.
The Foundation of Effortless Chic
A white cotton blouse — crisp, airy, and endlessly versatile — is the beating heart of the Parisian wardrobe. Wear it with perfectly cut denim jeans, add a cross-body bag, and you have the essential Parisian uniform. But here’s the secret: the details change everything. Roll the sleeves just so, layer delicate gold necklaces, tuck it in entirely or only at the front, pair with ballerines one day or sneakers the next, add a belt… Suddenly, it’s not the same outfit at all.
In a nutshell:
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Change the shoes – Ballet flats, ankle boots, or sneakers instantly change the vibe.
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Swap the bag – A structured tote for workdays, a crossbody for weekends, a clutch for evenings
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Add a scarf or necklace – Parisians use accessories like punctuation marks.
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Vary the outer layer – A blazer, a cardigan, or a trench can completely shift the silhouette.
Icons of the Uniform
Think of Inès de la Fressange, whose love of white shirts and denim has been reinterpreted for decades, always feeling modern. Or Jane Birkin, basket in hand, turning the simplest tee and jeans into something unforgettable. Caroline de Maigret embodies the modern twist — a man’s shirt casually undone, jeans slightly frayed, hair tousled as if she just stepped off a Montmartre balcony.
Your August Parisian Edit
Our latest collection from Paris brings this effortless versatility to your wardrobe.
The Parisian uniform starts with timeless building blocks:
A crisp white cotton blouse that can be worn tucked into jeans, knotted at the waist, or layered under a jumper.
Perfectly cut denim — full leg or cropped, in a blue wash that flatters year-round.
A classic crossbody bag that keeps your hands free while pulling the outfit together.
More pieces to your fashion rotation
But this is only the beginning. Parisiennes know the secret is in mixing and matching with other staple pieces:
A striped Breton top, worn under a trench or on its own with rolled-up sleeves.
Silk scarves in warm or jewel tones, tied around the neck, the wrist, or onto the bag.
The little black dress (LBD) that goes from day to night with a change of shoes.
Ballet flats for strolling the Left Bank, or ankle boots for an edgier touch.
High-waisted trousers in beige or black, styled with a crisp shirt or a soft knit.
A camel trench coat for those breezy late-summer evenings.
The perfectly slouchy cardigan, borrowed-from-the-boyfriend style.
To live the look, step into Paris itself:
Stroll along Rue Saint-Honoré for people-watching and window shopping.
Sip an espresso on the terrace at Café de Flore, a timeless stage for chic street style.
Browse the vintage racks in Le Marais, where treasures wait to be found.
Wander through Jardin du Luxembourg in ballet flats and a basket bag, book in hand.
The Parisian uniform is a promise: you’ll never feel out of place, yet you’ll always look like yourself. It’s not about wearing the same thing every day — it’s about having a foundation you can reinvent endlessly, whether you’re in Paris or Sydney.
Prune x